Family RVing Magazine Wins Award
Cincinnati, Ohio — Family RVing magazine, the official publication of FMCA, the world’s largest not-for-profit association for RV owners, recently received recognition from Association Media and Publishing (AM&P). Family RVing earned an EXCEL Award for its 2018 publication redesign. The Family RVing staff worked with Bates Creative of Silver Spring, Maryland, to develop the new look for the monthly RV magazine.
Bates Creative is an award-winning agency in the Washington, D.C., area that specializes in brand building, as well as digital and print strategy, design, and development.
The design work Bates Creative did for FMCA included a new nameplate for the magazine, which had been known as Family Motor Coaching since its debut in February 1964. The change to Family RVing magazine helped signal the expansion of the FMCA RV club — formed in 1963 — to include all types of RVs — motorhomes, fifth-wheel travel trailers, conventional travel trailers, etc. Prior to a vote of the membership in December 2017, the focus was on motorized RVs, known as motorhomes.
“We are excited to receive this award and want to thank the team at Bates Creative for developing a look for the magazine that reflects the fun and excitement of the RV lifestyle,” FMCA president Jon Walker said. “The Bates Creative team was great to work with, and we are pleased with the results and happy to see the redesign recognized via an EXCEL award.”
AM&P is a membership organization that serves the needs of association, nonprofit, and alumni publishing teams. Each year a team of experts reviews entries in categories related to editorial, design, advertising and marketing, online publishing, and electronic newsletters. Winners were announced during the 39th annual EXCEL awards gala in June 2019 in Washington, D.C.
ABOUT FMCA: ENHANCING THE RV LIFESTYLE
FMCA is the world’s largest not-for-profit association for recreation vehicle (RV) owners. The organization maintains its national headquarters in Cincinnati, Ohio, and currently has nearly 150,000 active member families. FMCA offers its members a number of benefits, including a subscription to its monthly magazine, Family RVing; a medical emergency and travel assistance program valued at $105 per family; a tire purchasing program; group rates on a roadside assistance program, RV and auto insurance, and health insurance; discounted rates for RV tours and caravans; and discounts on mobile internet access plans from Verizon and Sprint. Perhaps the most important benefit of FMCA membership is the camaraderie and friendships that develop among people enjoying the common interest of RV travel. The organization can be reached at (513) 474-3622 or (800) 543-3622 and on the web at FMCA.com.