Prevost is now the Official Luxury Motorcoach of NASCAR.
The Quebec-based manufacturer of premium touring and conversion motor coaches announced the new partnership yesterday.
The relationship between Prevost and NASCAR is a natural fit for two brands that committed to innovation, said Gaetan Bolduc, Prevost president and CEO. “Prevost motor coaches are fixtures at NASCAR events, populating driver and team owner parking lots. And Prevost hospitality, executive and technical support coaches serve as mobile work stations for manufacturers, teams and sponsors.”
Sprint, Toyota Racing Development (TRD), Ford Racing, Richard Childress Racing, and Hendrick Motorsports are a few of the organizations that operate from trackside corporate motor coaches throughout the 38-week NASCAR Sprint Cup Series season.
“Prevost’s state-of-the-art motor coaches provide a home-away-from-home for our drivers, team owners, partners and fans throughout the course of our demanding season,” said NASCAR chief sales Officer Jim O’Connell. “Our three national series provide a grand stage for Prevost to showcase its luxury motor coaches to a substantial number of brands and consumers at the track who may consider purchasing or leasing a product or vehicle.”
NASCAR will utilize Prevost’s luxury motor coaches this year for at-track hospitality through the NASCAR Fuel for Hospitality program. This program was designed for official NASCAR partners to provide employees and customers with a VIP race-day experience at the track. Prevost also will be joining the NASCAR Fuel for Business Council to buy and sell directly with top Fortune 500 companies.
“Prevost and our converter partners are proud to have NASCAR’s stamp of approval,” said Steve Zeigler, Prevost director of Conversion Coach Business Development. “And through this exclusive partnership, it will be our pleasure to continue showcasing our best-in-class coaches in such a high-profile business environment with our fellow NASCAR Official Partners.”
Prevost’s involvement with NASCAR began in the 1980s as Featherlite Coaches and Marathon Coach led the way in providing trackside offices and living quarters for competitors, sponsors, suppliers and families who made the racetrack their home throughout the race season.